Search Engine Optimization

What is SEO and How does it Work?

Today, I would like to discuss with you one of the most important topics about SEO and how it is very important. When I started online, I struggled a lot to understand about this concept. But with time and experience, it got a lot better.

Today,I am going right down to things here and walk you through the process of how SEO works and what it is.

What exactly is SEO and why should you learn as much as you can?

SEO – Search Engine Optimization. There are many things involved in having a website optimized. Without these, you won’t get ranked on Google or any other search engines.

When you type a keyword on Google, you get to see that for every keyword – there are lots of search results that Google Displays. Not every result or web page that is shown is optimized for that keyword. Most of the users only visit the first page or maximum the second page. Getting ranked on the first page is quite challenging. It takes some time to see good rankings and learn everything you need to know.

The Top 5 things that you need to know – and see that your website is fully optimized:

What is SEO and how does it work

  • Using Right Heading Tags for all your posts: 

Using proper heading tags helps to achieve great rankings in SEO. It helps your reader to know what your next paragraph is about. This can be an introduction to what you are getting ready to talk about next. This also helps Google out when they crawl to your website and it will help you out in the search results as well.

  • Making good use of Internal Linking:

Google loves it when you link to other pages in your website. This tells them it is a good post and and you are recommending it to your readers. This is a great way to get your post or page to rank higher in SERPs (Search Engine Results Pages).

  • Using Alt Tags for all your Images:

You should fill out the alt text for your images.

This will help your images get indexed in Google Images, and people will find your posts through image search which will increase your traffic.

Another great reason to use the alt text feature is, if a user is browsing your website using a device that doesn’t support images, the alt text will be displayed that will describe your image. This isn’t a huge factor when it comes to SEO – but it will give a slight boost.

  • Making sure that your website is easy to navigate:

Having all your content in one place where it is easy for your visitors to find without any trouble is a huge factor when it comes down to SEO. Google likes websites that are easy to navigate, and make for an overall good user experience.

There are a few ways you can do this, you could have all your posts either in the top menu, in the sidebar menu, or in the footer at the bottom of the website.

The text you should choose should be descriptive and tell your users as well as Google, what your page is all about that you are linking to. This will help you tremendously when it comes to the use of having best SEO practices.

  • Writing good anchor text:

Anchor text is the text that you link either when you are doing internal linking to other pages on your website, or if you are linking to the other website.

The text that you choose should be descriptive and tells your users as well as Google what the page is about and you are linking to. This will help you out tremendously when it comes to doing SEO practices.

There is plenty of training available on how SEO works:

We haven’t even scratched the surface of learning everything you need to know when it comes to SEO. There is a lot of free training available on how you can be an expert in this.

Have you ever wondered?

  • How does websites get ranked so high?
  • What is Google looking for when they rank websites?
  • What can I do to improve my SEO skills?
  • What are the differences between White Hat SEO and Black Hat SEO?

If you want to know more about these, it is important that you properly get a proper education on SEO.

I hope that I was able to share with you a basic understanding on SEO Strategies. Please do leave your comments below.

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    1. RightKarma August 8, 2015 Reply
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