IMPHO Review

Product NameIMPHO
OwnerAllen Payne
Price$0 starter membership;
$1 first week;
$37/mth ($27 with discount).
Personal Support:3/5
Tools Provided:2.5/5
Overall Rating:3.8/5

IMPHO Product Overview:

In case you are wondering what IMPHO stands for – IM stands for Internet Marketing. PHO is a latin phrase for forum. This is basically the Internet Marketing training center that consists of:

  • An active forum that consists of many different topics.
  • Over 500 training modules.
  • Tools that you need to get your business started online.
  • An active community of members.
  • A pretty awesome affiliate program that pays you more than 50% of commissions.

IMPHO was started in 2011 by Robert Payne, so this is fairly a new opportunity. With a little over 3000 members, and growing, this online community has a pretty good support system. They have just added a new feature where you can create your own blog.

Target Audience for IMPHO:

IMPHO is pretty much designed for anyone who is looking to start their own business or enhance their Internet Marketing skills. There is a wide range of material covering everything from how you setup your website to how you start your first PPC campaign.

Anyone who is serious about starting an online business will benefit from this community. Even though it doesn’t stack up, to my #1 ranked online community, this is definitely something you should check it out.

Training and Tools offered by IMPHO:

There are over 500 training modules available to premium training members and 35 available to starter members. I have been a premium member for this community and I haven’t gotten a chance to check them all out.

The ones that I checked out seemed to be informative and upto date. I was very impressed by all the different training  that was available to starter members as well as premium members.

IMPHO Review


Tools offered at IMPHO:

This is the area where I feel they lack. There are a few good quality tools offered here, but I was looking to see for more selections. When you are starting to have an online business, it is important that you need to have the right tools for success. As they are new right now, they have limited tools. As they grow, more tools will be added soon.


The following are some of the tools that is offered inside IMPHO:

IMPHO Review

Things that I didn’t like about the IMPHO Community:

There is a good deal of training on how to use the PLR (Private Label Rights) content. PLR Content is pretty much the licensed content that is used by everyone. One thing that you need to remember is that using PLR content extensively is pretty dangerous.

Some of the dangers of PLR content are as below:

  • Having duplicate content will not be ranked by search engines.
  • The time you spend on re-writing the content can be better spent in writing original content.
  • Internet Marketing success depends on the user coming up with original content. Hence it is imperative that you need to develop the skill in developing original content and stop depending on PLR articles.

Another factor that I didn’t like about IMPHO was that they recommend you to promote JV products. These mainly comprise of low quality scammy products that can be found on clickbank.

IMPHO Product Support:

There are several ways to get support at IMPHO. These are as below:

  • Posting a question on Forum –  Once you post a question on the forum, this will be seen by everyone and someone will get back to you within a short notice.
  • Posting questions under training modules – Under every training modules, there is a place where you can ask questions. Usually Allan or any other member will answer your questions.
  • Private Messaging – You can send private message to any member or Allan himself. They will usually get back to you within a minimal turnaround time.
  • Helpdesk Tickets – This is another way you can ask questions. The help desk will get back to you within 24 hours.

IMPHO Product Pros:

  • $0 Starter Membership with a 20 week training course get started for FREE.
  • No annoying up sells or ridiculous claims that you will make $10,000 overnight.
  • Step by step training program that teaches you how to get started in Internet marketing.
  • Over 500 training modules ranging from getting your first site up and running to more advanced marketing techniques.
  • An active forum where the owner responds to your questions and offers his help.
  • An awesome affiliate program that pays 50%  commission on any sales you make.
  • A ranking system setup similar to that of Wealthy Affiliate get points for doing various activities on the site. Cash your points in at the end of the month for prizes.
  • The training offered is well worth the premium price tag.

IMPHO Product Cons:

  • IMPHO recommends that you use PLR content which is not a good thing.
  • They encourage you to promote JV products which are known to be scammy.
  • There is a lot of information to be taken in and many people get overwhelmed.

The Price: 

IMPHO has two membership packages:

Starter Membership: $0.

Premium Membership: ($1)for the first 7 days. Then $37/mth with $27 discount.

The Starter Membership Package:

When you join as a Free Starter Member, you will get instant access to the following:

  • A 20 week Internet marketing training course. This training will drip fed to you over a  20 week period.
  • Each week you can unlock a new lesson, so you have more than enough time to complete each lesson without falling behind.
  • A 15 lesson course on how to get involved in their affiliate program that pays a hefty 50% commission on every sale.
  • Access to the forums and your own personal blog where you can get help from over 3,000 + members including the owner himself.

The Premium Membership Package:

IMPHO Review

If you are serious about Internet marketing and you’re ready to take your training to the next level. I would recommend checking out the premium membership. Here’s what you get

  • The 30 days to success challenge– This course is setup with daily tasks for you to do. There are step by step directions for you to follow. Each task is broken down into text, images, and videos.
  • More than 500 training modules – This is a very comprehensive program that will cover all aspects of Internet Marketing.
  • Personal 1 on 1 coaching  – There is direct access to the owner of the product.
  • Access to the premium members only downloads section. Use these different products to enhance your website and grow your business.
  • 11 video tutorials (with more to be added in the future): on a variety of different marketing strategies that you can use to get more traffic to your website.
  • Exclusive monthly reports– these are different opportunities that you can use to make money each and every month.

My Final Thoughts about IMPHO:

IMPHO although is very comprehensive with the latest information, there are a few things that I didn’t like. The use of PLR content for content writing wasn’t to my preferences. IMPHO online community is pretty impressive and I have liked every bit of it.

One important thing that you should keep in mind is that they are pretty new and will take time for them to build their reputation.

I would recommend this membership website for anyone who is interested to get started online. Even though they don’t offer as many training tools as Wealthy Affiliate, it will take a few years for them to grow.

I hope this review has given you a clear visibility on what to expect when you start as a FREE starter or as a Premium Member. If you are a member of IMPHO or are thinking about joining this community, then we would love to hear from you.

I will get back to you within 24 hours with my response to questions you might have prior to joining.

Check out my #1 Recommendation:

My Secret to Online Success



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